Principal Product Manager, Amazon QuickSight - Job ID: - sotoyege.web.fc2.com

Posted by Tara Johnson on May 17, in Amazon Marketplace. Amazon and Google have quickly become the two largest channels in the discussion of online retail.

But if you think you can implement Google-type selling strategies with your Amazon product listings — you could not be further from the truth. The two ecommerce giants operate very differently. User intent also varies across both platforms. Google, meaning users who turn to Amazon first are likely to make quicker and more frequent purchases. While this market is currently dominated by Facebook and Google, Amazon has a strong edge in this space given its relationship with brands and a huge data base of the shopping preferences of its customers.

Advertisers must now pay to play on the Google Shopping network. Amazon has million users , and 30 million of those users are on the app on a monthly basis. The two best phrases to describe Amazon consumers: Price loyal and value-focused.

Why would Amazon users spend money to spend more money? Because they are value-focused—not just frugal—thus are willing to invest in a Prime membership in order to get fast shipping and cheaper prices on products. Download our Amazon Consumer Survey for to learn more about how Amazon users operate and make purchase decisions.

Senior Product Manager, Amazon QuickSight - Job ID: - sotoyege.web.fc2.com

According to our own research based on client data, from — Q1 — Q1 , clicks for Google PLAs on mobile devices with full browsers increased by We know Google users love mobile.

But what do they look like, and how do they shop? In , Amazon announced they will no longer permit free or discounted products in exchange for reviews. In March , Google announced it will be phasing out Google Trusted Stores and replacing it with the Google Customer Reviews program managed through the Google Merchant Center. In spring , it was expanded to New York City and Los Angeles, and in fall to Chicago, Boston, and Washington, DC.

Originally it was a same-day service; it now offers same-day and overnight delivery. Unlike Amazon Prime which ships items from Amazon, Google Express leverages products from 40 participating retailers including Target and Costco.

In fact, the Echo and Echo Dot were the best-selling items on Amazon from Thanksgiving through Cyber Monday last year—sales were up 9x since Since launch, Google Home has sold between , and , Google Home devices. Users had the capability to do things like play music, get calendar events, or adjust smart thermostats.

But there are many more ways for this behemoth to win. From cloud computing to drones to artificial intelligence, Amazon is placing sizable bets in many cutting-edge industries, any of which could add substantially to the bottom line over time.

According to eMarketer, Google is expected to expand its share of the search advertising market by On Google the person might just be researching, but with Amazon the consumer is most likely in the market to make a purchase right away. Selling on Amazon vs eBay Google Shopping vs.

Her passion for creative publishing and quality reporting landed her work opportunities at several companies in Massachusetts, New York and California. See all posts by this author here. CPC Strategy is a retail-focused Search agency that uses a proprietary Search optimization process to drive conversions by matching inventory with consumer intent. Google Shopping Amazon Marketplace Social Media Marketing Home.

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The Amazon vs Google Comparison. Get the Product Discoverability on Amazon Guide Unpack the Factors that Influence Product Discoverability and Sessions on Amazon MktoForms2.

Change Adoption Specialist - Job ID: - sotoyege.web.fc2.com

About the Author Tara graduated from the University of New Hampshire with a B. About CPC Strategy CPC Strategy is a retail-focused Search agency that uses a proprietary Search optimization process to drive conversions by matching inventory with consumer intent.

CPC Strategy is a full-service retail search agency. Our focused suite of data-driven solutions helps retailers own bottom-of-the-funnel traffic. Shopping Feed Management Paid Search Management Amazon Marketplace Integration Meet The CPC Strategy Team!

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